From: Integration of ICT and tourism for improved promotion of tourist attractions in Ethiopia
H1 | There is positive association between behavioral intention to use ICT in the touristic sectors and perceived social influence |
H2a | There would be significant positively relationship between perceived usefulness and behavioral intention to use ICT in the touristic sectors |
H2b | Social influence would positively affect perceived usefulness of ICT in touristic sectors |
H3 | Behavioral intention to use ICT in touristic sectors increases when perceived ease of use increases |
H4a | There would be strong association between cost effectiveness and behavioral intention to use ICT in touristic sectors |
H4b | Cost effectiveness would positively be affected by perceived usefulness of ICT in touristic sectors |
H5a | Behavioral intention to use ICT in touristic sectors improves when competitive advantage increases |
H5b | Competitive advantage is positively related to cost effectiveness of ICT in touristic sectors |
H5c | There would be positive association between competitive advantage and perceived usefulness of ICT in touristic sectors |
H5d | Competitive advantage is positively related to social influence of ICT in touristic sectors |
H6 | There is positive association between facilitating conditions and behavioral intention to use ICT in touristic sectors |