From: Integration of ICT and tourism for improved promotion of tourist attractions in Ethiopia
Construct | Description | Source |
---|---|---|
Perceived usefulness | It refers to “the degree to which customers believe that using a particular new technology would enhance their job performance” | |
Perceived ease of use | It denotes “the degree to which customers believe that using a particular new technology would be free of effort” | Venkatesh et al. (2003) |
Competitive advantage | It refers to “the degree to which customers believe that using a particular new technology would enhance their competitive advantage in the market” | |
Cost effectiveness | It denotes “the degree to which customers believe that the cost of a new technology desired to be adopted is affordable and it deserves for the intended service” | |
Social influence | It refers to “the degree to which an individual perceives that important others believe that he or she should use the new system” | Venkatesh et al. (2003), |
Behavioral intention | It denotes “the degree to which customers believe and plane to use a particular new technology” | |
Facilitating conditions | It refers to “the degree to which an individual believes that an organizational and technical infrastructure exists to support the use of the system” | Venkatesh et al. (2003) |