Integration of ICT and tourism for improved promotion of tourist attractions in Ethiopia

Applied Informatics

Table 4 Psychometric properties of the survey scale

Construct	Items	Composite reliability	AVE	Alpha	Mean	Std. dev
SI	5	0.79	0.80	0.87	3.92	0.91
PU	5	0.89	0.83	0.82	3.87	1.02
PEU	5	0.91	0.74	0.92	3.86	0.93
CE	4	0.93	0.72	0.77	3.94	0.91
CA	4	0.87	0.67	0.79	3.87	1.00
FC	6	0.90	0.77	0.89	4.02	0.85
BI	3	0.88	0.87	0.85	3.91	0.94

SI social influence, PU perceived usefulness, PEU perceived ease of use, CA competitive advantage, CE cost effectiveness, FC facilitating conditions, BI behavioral intention to use ICT in tourism