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Table 6 Results of multiple linear regression

From: Integration of ICT and tourism for improved promotion of tourist attractions in Ethiopia

Hypothesis

Path

β

Std. error

R 2

F

t

H1

SI → BI

0.125

0.037

0.844

381.1

3.043

H2a

PU → BI

0.154

0.046

3.152

H3

PEU → BI

0.142

0.034

4.184

H4a

CE → BI

0.176

0.033

4.853

H5a

CA → BI

0.245

0.033

8.008

H6

FC → BI

0.208

0.037

5.516

  1. SI social influence, PU perceived usefulness, PEU perceived ease of use, CA competitive advantage, CE cost effectiveness, FC facilitating conditions, BI behavioral intention to use ICT in tourism